Liquiproof
Liquiproof: Protecting the Things You Love, without Harming the Planet
Project Included: Design Strategy, Packaging Design, Portfolio Strategy, Art Direction, Illustration Design
The Brief
Liquiproof is a specialist fabric-care brand creating high-performance products that protect, clean and extend the life of clothing, footwear and furniture. As the business and product range evolved, the company needed a more distinctive brand that could communicate both technical expertise and environmental responsibility. Liquiproof approached Billion Studio to develop a clear brand strategy and visual identity that would strengthen its positioning, broaden its appeal and provide a flexible platform for future growth.
The Challenge
Liquiproof’s existing identity lacked the personality and visual impact required to stand out in an increasingly competitive category. Its branding felt functional rather than purposeful and did not fully communicate the quality, innovation or environmental credentials behind its products. The challenge was to create a more contemporary and engaging identity without losing the brand’s scientific authority. It also needed to work consistently across a diverse product portfolio, packaging, digital communications, retail environments and future product extensions.
The Solution
Billion Studio repositioned the business as Liquiproof Labs, creating a more distinctive identity rooted in innovation, performance and responsible care. A bold typographic marque replaced the original water-drop logo, supported by a flexible visual system combining vivid colour, technical line illustrations, product photography and direct campaign messaging. The idea “Love Your Stuff” expresses the brand’s role in helping people care for the things they own, while the wider communication platform connects product performance with reduced consumption and environmental responsibility. The resulting identity gives Liquiproof a confident, contemporary presence across packaging, social media, campaigns and retail.
