Knight Frank
Knight Frank: Creating an elevated editorial experience for private clients
Project Included: Design Strategy, brochure Design, Art Direction, Illustration Design
The Brief
Knight Frank Private Office required a premium brochure designed specifically for high-net-worth individuals, positioning the service as a more exclusive and tailored offering within the wider Knight Frank business. The objective was to create a piece that felt distinct from the core corporate brand—less transactional, more personal, and reflective of the discretion, trust, and long-term relationships at the centre of the Private Office proposition. The brochure needed to communicate global reach, strategic expertise, and a highly personalised client experience, while feeling refined enough to sit comfortably within a luxury environment.
The Challenge
The main challenge was creating clear differentiation without losing the authority of the Knight Frank brand. The Private Office service needed its own visual language—something quieter, more sophisticated, and more emotionally driven than traditional real estate marketing. It had to appeal to an audience accustomed to exceptional service and premium presentation, where every detail signals value. Balancing editorial storytelling with commercial credibility was essential, ensuring the brochure felt aspirational without becoming overly decorative or detached from the business offer.
The Solution
We developed a refined editorial system built around restraint, elegance, and confidence. A rich Port Wine and Cream colour palette, premium paper stocks, foil detailing, and embossed finishes created immediate tactility and distinction, while spacious layouts and carefully considered typography introduced a slower, more luxurious reading experience. Architectural photography, global location mapping, and bespoke illustrations helped communicate both international reach and personal service, reinforcing the idea of a long-term partnership rather than a transactional property relationship. The result was a premium brand experience that elevated the Private Office proposition and positioned it clearly apart from the wider Knight Frank corporate offer.
